Saudi Exhibition Los Angeles

April 2018

Produced for The Misk Art Institute, we realized a major one night exhibition in Downtown LA and dinner at the Los Angeles County Museum of Art. With under one week to plan, Aya was invited as Executive Producer to realize the events in April 2018. Sourcing and leading the transformation of a derelict warehouse in LA’s Downtown Arts District into a unique exhibition venue featuring video works and installations by 30 leading Saudi Artists. Welcoming 800 visitors, the one-night event included 3 live artist performances, music, and a full Middle Eastern themed dinner and drinks. The 3-day marketing campaign had a reach of over 2 million digital imprints across social media, newsletters, adverts and leading event websites in LA. The intimate 80 people VIP dinner at the LACMA, welcome members of the delegation as well as members of LA’s VIP community and honored the Museum as having been the first US institution to acquire works by Saudi artists.